We are working in partnership with BetterPoints to deliver a tailored programme to encourage people to be healthier across Queen Elizabeth Olympic Park.
During the summer of 2017, anyone running, walking or cycling in the park can earn points for their activity. The aim is to encourage people to download the app and then activate it (‘turn it on’) whilst doing their activity in the park. Everyone can earn 5 points per minute of activity.
You can quickly earn enough points to trade in for a high street retail voucher or to donate to a charity or community group.
A tailored programme has been set up to encourage people to start making health activity choices. We will work with community groups across Newham, Tower Hamlets, Hackney and Waltham Forest to let people know about the programme.
The programme is based on a well trialled behaviour change method and uses incentivisation to initially encourage people to start their journey and to make healthier choices. Once active the programme will then look to embed this into people’s everyday life as we know that this is the best way to make long term change.
We are aiming to get as many new users to join the programme as possible; please do let friends and family know!
Download the app for free now to earn points for your healthy activities. Use code ‘QEOP’ to earn five BetterPoints per minute when exercising in the Queen Elizabeth Olympic Park.