Working closely with the London Legacy Development Corporation, Future Cities Catapult aims to draw on the legacy of the Olympic Games of inspiring healthy living in all people by looking at how we may encourage healthier behaviour in the area in and around the Queen Elizabeth Olympic Park.
After consulting the top experts in the field, Future Cities Catapult conducted ethnographic research with park users to understand how this multi-faceted space is being used for healthy behaviour, as well as the barriers that stop people behaving in healthy ways. The project team identified emerging ways to encourage healthier behaviour.
We then applied our research findings to Queen Elizabeth Olympic Park and are running a series of interventions using innovative solutions to promote behaviour change. The aim is to provide the London Legacy Development Corporation with methods of initiating healthy behaviour changes over the life of the project which could then be measured and translated into longer-term health goals for local Queen Elizabeth Olympic Park residents and visitors!
Future Cities Catapult has identified four UK SMEs that will be working to increase health and wellbeing behaviours in Queen Elizabeth Olympic Park during the summer of 2017.
Our partner SMEs will be:
- BetterPoints: Walk, run or cycle in Queen Elizabeth Olympic Park and collect points per minute of activity which you can exchange for a high street retail voucher or donate to a charity or local community group of your choice. Download the app now!
- OpenPlay: Access sporting activities and venues across Queen Elizabeth Olympic Park and the neighbouring boroughs (Tower Hamlets, Hackney and Waltham Forest). Book direct with the provider and find other people to play with!
- Living Map: Navigate and explore Queen Elizabeth Olympic Park with ease; you’ll know about any changes to access and accessible facilities due to construction and events as well as exploring new and exciting areas of the park.
- The Ecological Sequestration Trust in partnership with Groundwork London: A service for people who are over 50 who may be at risk of social isolation to encourage people to get out and active in the park through social activities